Frederick LeCoq
Chief Marketing & Digital Officer, Sporting Life Group

Frederick is a retail industry leader with 25 years of experience and a passion for brands and marketing technology. Before moving to Canada in 2012 to join FGL Sports to oversee Marketing and eCommerce, he occupied various senior executive marketing positions for prestigious organization such as Pepsi, Nokia, Microsoft and more recently LG Electronics at the HQ in Seoul Korea where he was leading the global brand strategy and digital team.

Former competitive hockey players and certified coach, he is also a recreational soccer player and a big rugby fan. Frederick is passionate about everything Team Sports.