Dr. Paul Messinger
Professor & Department Chair, Marketing, Business, Economics & Law, University of Alberta

My research focuses on emerging retail formats, self-presentation in the metaverse, service science, marketing of really new products and brand extensions, pricing, e-commerce, and recommendation systems. My publication outlets include Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Decision Support Systems, Journal of Economic Dynamics and Control, European Journal of Operations Research, Computers in Human Behavior, Journal of Business Research, Journal of the Association of Consumer Research, Information Systems and e-Business Management, Journal of Human Factors and Ergonomics in Manufacturing and Service Industries, Journal of Virtual Worlds Research, and Journal of Retailing and Consumer Services. I have served on the Editorial Boards of Service Science (2016-2019) and Marketing Science (1997-2015), as Guest Area Editor of Information Technology and Management (2015-2018), and as guest editor for two special issues on eService for the Canadian Journal of Administrative Sciences. I have served as Chair of the Service Science Section of the Institute for Operations Research and the Management Sciences (INFORMS), as Vice President Sections and Societies of INFORMS, as Treasure for the INFORMS Society for Marketing Science, as Founding Director of the University of Alberta School of Retailing, and as Principle Investigator of the Research Alliance “Harnessing the Web-Interaction Cycle for Canadian Competitiveness” for the Social Science and Humanities Research Council of Canada.