Dr. Siddhanth Mookerjee
Assistant Professor, Bensadoun School of Retail Management, McGill University

Siddhanth (Sid) Mookerjee is an Assistant Professor of Marketing at the Bensadoun School of Retail Management (BSRM) and the Desautels Faculty of Management at McGill University.

His research examines marketplace morality, focusing on how consumers respond to firms that engage in actions which have moral and/or prosocial implications. His research has been published in the Journal of Marketing and the Journal of Consumer Research. His research has been presented at several conferences such as the Association for Consumer Research (ACR) Conference and the Society for Consumer Psychology (SCP) Conference.